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Accelerating Demand Responsiveness while facing Uncertainty and Growth

Published: 2011 Demand Responsiveness

Ruckus Wireless is a growing force in the wireless internetworking area providing Smart Wi-Fi products and WLAN systems. Back in 2007, Ruckus was a smaller startup with ambitious plans - to grow aggressively (4 to 5x in 4 years) and to compete and win against much bigger rivals. It faced several hurdles – limited resources and working capital, limited purchasing power and little brand recognition. On top of that, the macro-economic situation became uncertain. Managing limited resources intelligently therefore, became a prerequisite to success.


COMPANY OVERVIEW:
  1. Smart Wi-Fi products & WLAN systems provider
  2. Products deployed world-wide across several industries
  3. Utilizes extended supply network (CMs, ODMs, 3PL) to build & deliver products to customers
  4. Experienced significant growth in shipments (over 4x in 2-3 years)
REQUIREMENTS:
  1. Manage a growing supply network (multiple CM/ODM locations world-wide)
  2. System to collaborate with supply network
  3. Better coordination with CMs/ ODMs regarding demand/supply, shipments & inventory
  4. Migrate away from error-prone spreadsheet-based approach (use Expandable for ERP)
  5. Minimize deployment risks (total time & cost to deploy)
SOLUTION & CUSTOMER EXPERIENCE:
  1. Web-native collaboration system from Zyom - MozartDS
  2. Available on-demand (24x7x365)
  3. Inbuilt integration capabilities accelerated migration and adoption
BENEFITS:
  1. Proactive alerts & analytics that help anticipate and minimize shortages
  2. Reduce Excess & Obsolete inventory risks
  3. Rapid Deployment & Cost effective solution - Implemented in 7 days; Each new partner (CM/ODM) brought on-line within 3 hours




Demand Responsiveness, Demand Responsive Operations Demand Responsive Supply Chain, Demand Responsive Global Supply Chain, Operations Support System for Supply Chain Planning & Execution, Operations Support System for Real-time, Collaborative Planning & Execution

Demand Responsiveness, Demand Responsive Operations Demand Responsive Supply Chain, Demand Responsive Global Supply Chain, Operations Support System for Supply Chain Planning & Execution, Operations Support System for Real-time, Collaborative Planning & Execution