Every product company faces the dilemma of balancing growth and profitability, irrespective of where the company and its products are in their lifecycles. For small and mid-size companies the problem is especially acute given limited resources. However, larger companies are not immune either. The big challenge -
How to balance growth with the needs of overall Operations and Product profitability?
Sales & Marketing lead the field in executing on the growth path. But, who takes the lead with this Balancing Act? How to achieve this balance?
At Zyom, we have found that with the right leadership, Operations is in the best position to lead the balancing act, working in close concert with Sales. Why? Since Operations has to constantly balance supply with demand while keeping product and operating costs optimally low, and ensure profitability can be attained and sustained.
All the Operations improvement initiatives to date - Constraint-based management/ Advanced Planning, Lean, Postponement, ABC, Sales & Ops Planning - contribute in a positive way to Lifecycle profitability. However, it?s not enough.
There are two critical elements to achieve this -
Equipped with these, cross-functional operating teams - Supply Chain, Sales, Product-Line Operations - and their ecosystem of partners, including Suppliers such as CMs/ODMs & Channel Partners such as Distributors, can make decisions and plans that are based on data across multiple dimensions, such as where the company's products are in their lifecycles, and execute fast on these plans with a new set of metrics, going through rapid re-planning cycles as needed. Ample time is freed up for system-enabled, data-driven analysis and advanced analytics, which yield higher value, high quality decisions.
Utilizing this, customers have gained a unique advantage working with Zyom and our MozartCC System.
Check out practical ideas in this Blog and following references based on customer experiences:
1) Zyom Blog: On Operations and Scale ? A Key Driving Force, Nov 2018
2) Summary of Zyom Industry Report:The Responsiveness Advantage
3) Full Report: The Responsiveness Advantage: Gain an Operating Advantage with this Elusive Capability-set; A ZYOM INDUSTRY REPORT (September, 2019)